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Land Rover launch amazing new technology

New technology in Land Rover's concept car

Augmented reality technology will allow drivers to ‘see through’ the bonnet of the Discovery Vision

Land Rover’s Discovery Vision concept car is set to be showcased at the New York International Motor show on 16th April 2014 with pioneering new technology that includes a ‘see-through’ bonnet. The revolutionary new system consists of a display inside the cabin and on top of the bonnet that is produced from information fed from cameras located inside the grille. In turn, a visual effect is produced that enables the driver to ‘see’ the road beneath where they are driving.

The system will enable a driver of the vehicle to have a greater view of exactly where they are travelling, particularly whilst maneuvering within confined spaces or whilst encountering steep inclines due to the view of the wheels, as well as the contour of the road ahead.

Understandably the Jaguar Land Rover team are excited about the venture as Dr Wolfgang Epple, Director of Research and Technology for them said:

[quote]We believe the next 25 years will be the most exciting and dynamic the automotive industry has ever experienced. There will be huge strides in environmental innovation, in safety and capability.
As our vehicles become more capable and autonomous off-road, we will ensure the driver has the confidence to allow the car to continue to progress, over any terrain. We are developing new technologies including the Transparent Bonnet to give drivers an augmented view of reality to help them tackle anything from the toughest off-road route to the tight confines of an urban car park.[/quote]

Indeed, with plans afoot for a family of premium SUVs, Land Rover are one of the world leaders in innovation for driving enhancement technology and here at Sidesteps UK we will be happy to fit steps to any vehicle that Land Rover produce.

With thanks to  the Jaguar Land Rover News room for use of the photograph.

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